CCRC Market Study
A well-rounded Assisted Living Market Study can be an excellent resource for managers of continuum of care communities who are interested in leveraging all the opportunities available in the current market. With the continued aging of the Baby Boomer population, more and more market demand exists for communities that can offer a range of care and the right mix of services to accommodate changing needs and high-resident volume.
An Assisted Living Market Study works to analyze your competition and current market demand for additional services and can help you make the right choices for expanding your campus or developing a new community. Senior Consulting, LLC will work with you to understand the results of the study and help develop a strategy for taking advantage of the results.
In the study, we analyze the demographics of potential customers and also the potential competitors in your area. Our comprehensive Assisted Living Market Analysis will mystery shop each competitor to determine their strengths and weaknesses. Additionally, we will draw data from licensing authorities, telephone surveys as well as discussion with area planners and agencies geared toward elderly services. We also include a demographic segmentation analysis that includes age, income, and amenity needs.
When considering the ideal location for a new or expanded site, we believe it is imperative to consider the physical and environmental elements of the service area. Such elements can include, but are not limited to, highways, mountains, and rivers. We will always encourage our clients to build where the site can be easily accessed by major transportation means while retaining a sense of privacy and quiet. If it makes sense for your business goals, we will also recommend a memory care market study as well.
Our Assisted Living Market Study, also known as an Assisted Living Feasibility Study will share with you recommendations, upgrades, and plan adjustments where appropriate when it comes to things like overall project size, services and care levels, as well as the sizing and mixing of units, their pricing, and potential add-on services and amenities.
Contact Us to speak to a senior living consultant about how our Assisted Living Market Study can enhance the quality and success of your CCRC facility.