Marketing and Occupancy

We offer comprehensive marketing and occupancy consulting services for assisted living facilities and developers who are interested in taking full advantage of the upcoming assisted living housing boom. In addition to strongly recommending an Assisted Living Market Study to ensure that any project you start can take advantage of all market opportunities, we also offer a full range of senior living research reports and census development services to secure the success of your venture.

Part of our job is collaborating with you and your staff on performance enhancement and recognition. It is imperative that your front line staff feels valued and properly supported if you want them to provide the ultimate quality of service to your residents.

Yet another part of our job is to work with your marketing and public-facing staff to ensure your marketing efforts are yielding fruit. Marketing directly impacts occupancy, and we will work with your staff to do what is necessary to develop a wait list of eager new residents.

It is hard for some assisted living facility managers to face, but the fact is there is always something more you can be doing to increase the effectiveness of your marketing and occupancy efforts. In addition to our experience and insights, we can contribute a fresh set of eyes to your strategy and work with your staff on upgrading and implementing it. To help improve marketing and increase your facility’s occupancy, our consultants will:

• Review your current Marketing Plan
• Complete a comprehensive data analysis
• Provide upgraded recommendations for your marketing strategy
• Mystery shop your competition as well as your own facility to compare, contrast, and leverage weakness in the competition
• Thoroughly review your team, including sales management
• Complete a productivity analysis
• Review your referral strategy and work with your customer service team on soft sale techniques
• Share suggestions and plans for increasing current resident retention

After an initial phone call with your assisted living management staff, we will ask to examine current marketing material before our visit. We will also mystery shop your facility before our initial meeting to get a complete picture of your facility’s current state of operation. We will use all this data to structure a two day session with you on your site to consult and provide a sales training session based on our analysis of your facility and your competition. From that meeting, we will share additional recommendations and suggested next steps.

Contact Us to learn more about how our marketing and occupancy consulting services can increase your assisted living facility’s success.